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In 2013 the United Kingdom saw the launch of the first of dozens of planned local television stations through an initiative called the local-digital television programme service (L-DTPS). While the press has repeatedly covered this unprecedented restructuring of British broadcasting, scholarship has not been so prolific. I rectify this paucity through a critical discourse analysis of the policies and regulations for the L-DTPS from 2009-2014. Drawing from the tradition of critical political economy, I argue that despite the rhetorical commitment to local television for the purposes of bringing power, accountability and community to the citizens of the UK, the L-DTPS represents a clear commitment to the principles of neoliberalism and to the Conservative party’s “Big Society” plan. This is demonstrated through a lack of commitment to local news, ownership restrictions, and spectrum management. This paper contributes to the limited, but nonetheless important, discussion of local media in the UK.