The Interrelation Between Implicit Frames in Press Releases of German Banks and German Financial Media

• In Event: Reputation and Image Management

Abstract

In order to obtain a desirable image, banks rely on the usage of frames, which they incorporate in their press releases and send out to the media. By means of semantic network analyses as well as Vector Autoregression analyses this study investigates the interrelation of implicit frames present in press releases by the two largest German banks (Deutsche Bank, Commerzbank) and the German financial media from 2007 until the end of 2013. Findings show that an increase of the salience for a particular frame in press releases by the banks led to a decrease of that same frame in the financial media the subsequent months. Moreover, press releases by banks adopted frames that were present in the media in the previous month. These results can be considered as a reflection of critical financial journalism. Furthermore, the findings give evidence that banks orient their press releases on the news making style.

Authors

• Nadine Strauss, University of Amsterdam

• Rens Vliegenthart, U of Amsterdam