Internal Crisis Perception Following a Social Media Crisis Message

• In Event: Organizational Communication Research Escalator - Extended Session

Abstract

The general research question for my PhD project is: what is the influence of stakeholder (social media) communication on the crisis perception of an organisation and what is the effect of individual profiles within the organisation on that perception. In this particular study, I focus on the effect of commitment, professional function, crisis type and social media cues on crisis perception, in a crisis scenario experiment with a between-subjects design. Preliminary results from this study show that communication professionals within an organisation are more willing to take action compared to general management.

Author

• Erik Marinus Snoeijers, Royal Military Academy