Mismatched Gratifications of Media Multitasking and its Impacts on Food Intake: A Dynamic Experience Sampling Study

• In Event: CAT Interactive Papers #3

Abstract

Media multitasking behaviors are increasingly prevalent. This trend is problematic given experimental evidence that multitasking is detrimental to performance and that multitasking while eating increases caloric intake. This study examines the system of needs and gratifications that provide the underlying motivations for people to media multitask, and more specifically, to do so while eating. Eighteen participants reported their daily activities, including both media use and food consumption, over a period of 28 days. The present study will analyze the time series data using dynamic panel modeling, which allows for comparison of the variations both across time and across individuals.

Authors

• Matt Irwin, Ohio State University

• Zheng Joyce Wang, The Ohio State University

• Alex Hedstrom, The Ohio State University