Are We More Impulsive on Smartphones? A Comparison of Impulse Buying on Smartphones and Laptops

• In Event: Motivation

Abstract

As smartphones become ubiquitous and increasingly able to perform complex tasks, they may encourage impulsive behaviors. We conducted a study examining the association between online shopping device, consumers' shopping enjoyment and their impulse buying behaviors. Results indicated smartphones have stronger power of transferring people's shopping enjoyment to shopping impulsiveness.

Authors

• Ruobing Li, Penn State University

• Ruoxu Wang, Pennsylvania State U

• Tsai-Wei Chen, Penn State U

• Yuen Lam Law, Penn State U

• S. Shyam Sundar, Pennsylvania State U and Sungkyunkwan Univ