A Replay Analysis Methodology for Small-Group Communication Research: Unique Characteristics, Potential Benefits, and Application Guide

• In Event: Focus on Methods for Addressing Theoretical Questions in Communication and Technology

Abstract

This paper discusses the application of a “re-play analysis research methodology” – an innovative technique for analyzing group communication discourse. Through a screen recording functionality, the software-supported group debate (captured by the creation and modification of textual elements on a software-preloaded visual template) can be re-played from the start to visually reconstruct how the conversation has unfolded. Apart from providing a step-by-step application guide for the suggested methodology, we outline its unique characteristics and potential benefits. We illustrate the specific methodological advantages that re-play analysis offers through the lens of the “l-o-t-u-s effect” metaphor. Following this, an example study is described in which the re-play methodology was employed in experience sharing sessions with ninety active managers. Reporting on this study allows a broad range of re-play analysis’s potential benefits to be highlighted. In closing the paper, a discussion is held on the range of possible application areas of the re-play analysis.

Authors

• Elitsa Alexander, University of St. Gallen

• Martin J. Eppler, U of St. Gallen

• Sabrina Bresciani, U of St. Gallen