Trait Motivation Activation as a Predictor of Neural Activity During Emotional Image Processing on a Large-Screen TV

• In Event: Motivation

Abstract

In a continuing attempt to ad predictive validity to the motivation activation measure (MAM), this paper extends on that research by measuring brain activity while subjects looked at MAM images for 6-seconds prior to providing the ratings data used to calculate the MAM indices. Sixty-seven participants were recruited to take the MAM measure while brain activity was recorded using a 14 channel EEG. Data analysis is currently underway.

Authors

• Anthony Almond, Indiana University

• Sharon Mayell, Indiana U

• Robert F. Potter, Indiana U