Individual Submission Summary
Share...

Direct link:

The Relationship Between Religiosity, Media Use, and Perceived Credibility

Sun, May 24, 12:00 to 13:15, Caribe Hilton, Grand Salon Los Rosales

Abstract

This research examined links among media use, individuals’ religiosity, and perceived media credibility focusing on newspaper and television. Data derived from the General Social Survey and National Annenberg Election Survey were analyzed for the study. Religiosity was negatively correlated with newspaper credibility as expected based on the secularization theory, while it was not with TV news credibility. Furthermore, the results indicated a significant interaction between religiosity and TV viewing on credibility, which identified a moderating role of religiosity in this complex relationship. The findings were discussed in terms of their theoretical implications for research on media credibility as well as media and religion.

Author