Twitter, Twitter on my Screen What Opinion Can be Seen?

• In Event: Social Cognition, Comparison, and Influence

Abstract

The rise of social networking sites (SNS) like Facebook or Twitter creates a forum for discussions and shared space of experiences (Lochrie & Coulton, 2012a). Independent of the enduring and lasting changes in the media landscape, TV shows create a desire for recipients to be part of the group experiences (Lochrie & Coulton, 2012c). While in the beginnings of TV consumption, the joint reception was restricted to the people present in one room, the development of social media enables communication and interaction via SNS or microblogging platforms between physically separated persons while watching TV. This leads to a new form of mass participation (Lochrie & Couton, 2012b). This study will seek to close a research gap to a certain extent by examining the climate of opinion in tweets while watching TV. Furthermore, it was of interest for analyzing data if an algorithm enables an automatical and faster classification of valence.

Author

• Elias Kyewski, U Duisburg-Essen