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Several decades of research has shed considerable light on the positive effects of flow experiences resulting from media exposure. However, little is known about the cognitive processes that result in flow. This may be due in part, by an over reliance on self-report measures of flow. In two experimental studies, we seek to overcome these issues by developing and validating the use of secondary task response times as an unobtrusive measure of flow. Consistent with theoretical predictions, our results show that response times are longest under the condition of flow compared to conditions of boredom and frustration. Consistent with the assumptions central to the synchronization theory of flow, this finding indicates that flow experiences during media exposure are indeed characterized by a process of highly focused attention. We conclude this paper with a discussion of the implications for the future development and application of media research on flow.
Rene Weber, U of California - Santa Barbara
Richard Wayne Huskey, U of California - Santa Barbara
Magnum Terrazas, U of California - Santa Barbara