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This paper is an analysis of 350.org’s Go Fossil Free divestment campaign which has taken hold at college campuses across the US and internationally. The paper offers a critical discourse analysis of campaign material and media coverage related to the divestment campaign. The divestment campaign offers a contrast to other environmentalist interventions in the economic realm. Campaigners use three major lines of argument: economic, moral, and political. While superficially economic in nature, the divestment movement aims for a broad societal transformation, based on confronting power and bringing a politicized discourse to public debate on climate change. The paper considers how this case informs social theory regarding risk, modernity, and human-nature relationships in the Anthropocene.