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This investigation proposed a model of motivational support as a distinct functional communication activity. The model used self-determination, self-esteem, and emotion theories as its conceptual foundation. The model was tested in three separate studies within the weight management context for middle-aged and older adults. In Study 1 (N = 28), middle-aged and older adults participated in in-depth interviews concerning their perceptions of weight management-related communication. Findings from these interviews provided initial validation for the model. Study 2 (N = 123) used an experimental design to establish that constructed motivational support messages were realistic and systematically varied in levels of message quality. Study 3 (N = 415) used an experimental design to examine if high-quality motivational support messages were associated with increased perceptions of message effectiveness and motivational outcomes. Results indicated that high-quality motivational support messages were largely perceived as effective and motivating.