Validating Modality Switching Effects via Trained Coder Ratings of Relational Messages

• In Event: ICA Plenary Interactive Paper/Poster Session II
  In Interactive Paper Session: Interpersonal Communication Interactive Poster Session

Abstract

Two experimental studies were conducted to determine whether the relational development effects noted in existing modality switching research are evident from an observer perspective. The first study replicated previous modality switching research by having trained coders rate the relational messages of dyads using only verbal cues (i.e., transcripts of interactions), whereas the second study followed the same process while providing trained coders with both verbal and nonverbal cues (i.e., video recordings of interactions). The results are discussed in terms of the main effect of modality switching on relational outcomes, the main effect of length of interaction on relational outcomes, and the modality switching perspectives’ predicted interaction effect for modality switching on length of interaction. Results provide further support to the modality switching perspective by signaling that trained coders detect effects that are similar to those reported in past research involving interactant’s self reported perceptions of relational messages.

Authors

• Artemio Ramirez, Jr., University of South Florida

• Erin Michelle Sumner, Trinity University