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15:00 to 16:15
Caribe Hilton, Salon Del Mar
In Paper Session: Best Faculty Papers in Public Relations
On Paper: Online Conversation and Corporate Reputation: A Two-Wave Longitudinal Study on the Effects of Social Media Exposure
Author
16:30 to 17:45
Caribe Hilton, Garita
In Interactive Paper Session: Commercial Aspects of Communication and Technology
On Paper: Does a Virtual Like Cause Actual Liking? How Following a Brand’s Facebook Updates Enhances Brand Evaluations and Purchase Intentions
Author
12:00 to 13:15
Caribe Hilton, Flamingo D
In Paper Session: Distance Makes the Heart Grow Fonder! OR Does It?: Investigating Long Distance Relationships
On Paper: Relationship Support and Perceived Usefulness of Social Network Sites in Long-Distance Romantic Relationships
Author