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Zongyuan Wang, University of Illinois at Urbana Champaign
- Sat, May 23
10:30 to 11:45
Caribe Hilton, San Geronimo Ballroom C
In Interactive Paper Session: Processes Underlying Advertising and Consumer Behavior
On Paper: Memorable Metaphor: How Different Elements of Visual Rhetoric Affect Resource Allocation and Memory for AdvertisementsAuthor
- Sun, May 24
12:00 to 13:15
Caribe Hilton, Grand Salon Los Rosales
In Event: ICA Plenary Interactive Paper/Poster Session III
In Interactive Paper Session: Game Studies Interactive Poster Session
On Paper: Perceptual Load of Web Browser Game and Internet Advertising ProcessingAuthor