International Communication Association 65th Annual Conference: Robert McKeever, University of South Carolina

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Robert McKeever, University of South Carolina

Mon, May 25
12:00 to 13:15
Caribe Hilton, San Cristobal Ballroom A
In Paper Session: The Study of Persuasion in Mass Communication
On Paper: More Than a Feeling? An Experimental Study of the Persuasive Effects of Emotional Tone in Online Advocacy Videos
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