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Loes Janssen, Radboud U
- Fri, May 22
16:30 to 17:45
Caribe Hilton, San Geronimo Ballroom C
In Interactive Paper Session: Persuasion II: Message Features
On Paper: When Forewarnings Backfire: Self-Control Depletion Increases Persuasion by Brand Placements After DisclosureAuthor
16:30 to 17:45
Caribe Hilton, San Geronimo Ballroom C
In Interactive Paper Session: Persuasion II: Message Features
On Paper: Social Exclusion Increases Susceptibility to Persuasion Strategies That Appeal to the Need to BelongAuthor
- Mon, May 25
9:00 to 10:15
Caribe Hilton, Conference Room 10
In Paper Session: Locative Mobile Issues
On Paper: Disentangling Location Based Mobile Advertising: The Effects of Location Congruence and Medium on Buying BehaviorAuthor