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15:00 to 16:15
Caribe Hilton, San Geronimo Ballroom C
In Interactive Paper Session: Research Exploring Individual Differences
On Paper: How Consumers' Self-Construal Affects Their Intention to Endorse Brands on Social Media
Author
12:00 to 13:15
Caribe Hilton, San Geronimo Ballroom B
In Paper Session: Social Support via Social Media #2
On Paper: The Social Sharing of Emotion (SSE) in Online Social Networks: A Case Study in Live Journal
Author
12:00 to 13:15
Caribe Hilton, San Cristobal Ballroom F
In Paper Session: Proenvironmental Behaviour and Attitudes
On Paper: Paradoxical Effects of Green Communication Frames
Author