International Communication Association 65th Annual Conference: Paul Ketelaar, Radboud U

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Paul Ketelaar, Radboud U

Sat, May 23
13:30 to 14:45
Caribe Hilton, Conference Room 3/4/5
In Paper Session: Top Papers on the Lifespan Communication Theme
On Paper: Media Generations and Their Advertising Attitudes and Avoidance: A Six-Country Comparison
Author
Mon, May 25
9:00 to 10:15
Caribe Hilton, Conference Room 10
In Paper Session: Locative Mobile Issues
On Paper: Disentangling Location Based Mobile Advertising: The Effects of Location Congruence and Medium on Buying Behavior
Author

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