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Stefan F. Bernritter, Amsterdam School of Communication Research, University of Amsterdam
- Fri, May 22
15:00 to 16:15
Caribe Hilton, San Geronimo Ballroom C
In Interactive Paper Session: Research Exploring Individual Differences
On Paper: How Consumers' Self-Construal Affects Their Intention to Endorse Brands on Social MediaAuthor
16:30 to 17:45
Caribe Hilton, Conference Room 10
In Paper Session: Advances in Advertising Research (TOP PAPER ENTRY)
On Paper: Signaling Warmth: How Brand Warmth and Symbolism Affect Online Brand Endorsements of Non- and For-Profits (TOP PAPER)Author
- Mon, May 25
9:00 to 10:15
Caribe Hilton, Conference Room 10
In Paper Session: Locative Mobile Issues
On Paper: Disentangling Location Based Mobile Advertising: The Effects of Location Congruence and Medium on Buying BehaviorAuthor