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Rhonda Gibson, U of North Carolina - Chapel Hill
- Fri, May 22
16:30 to 17:45
Caribe Hilton, Tropical A
In Paper Session: Instructional and Developmental Lessons in Intended and Unintended Messages
On Paper: What Message Are We Sending? An Examination of Mastery- and Performance-Based Motivations in Advertising and Public Relations SyllabiAuthor
- Sun, May 24
16:30 to 17:45
Caribe Hilton, Salon Del Mar
In Paper Session: News Audiences: New Findings
On Paper: Positive News Makes Readers Feel Good: A “Silver-Lining” Approach to Negative News Can Attract AudiencesAuthor