International Communication Association 65th Annual Conference: Maren Beaufort, Austrian Academy of Sciences - Institute for Comparative Media and Communication Studies

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Maren Beaufort, Austrian Academy of Sciences - Institute for Comparative Media and Communication Studies

Mon, May 25
12:00 to 13:15
Caribe Hilton, San Cristobal Ballroom F
In Paper Session: Proenvironmental Behaviour and Attitudes
On Paper: Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising on Brand Attitude and Purchase Intention
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