International Communication Association 65th Annual Conference: Annemijn C. Loermans, VU U Amsterdam

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Annemijn C. Loermans, VU U Amsterdam

Fri, May 22
15:00 to 16:15
Caribe Hilton, San Geronimo Ballroom C
In Interactive Paper Session: Research Exploring Individual Differences
On Paper: How Consumers' Self-Construal Affects Their Intention to Endorse Brands on Social Media
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