International Communication Association 65th Annual Conference: Jiachen Yao, U of Illinois

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Jiachen Yao, U of Illinois

Sat, May 23
10:30 to 11:45
Caribe Hilton, San Geronimo Ballroom C
In Interactive Paper Session: Processes Underlying Advertising and Consumer Behavior
On Paper: Memorable Metaphor: How Different Elements of Visual Rhetoric Affect Resource Allocation and Memory for Advertisements
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