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Organizational Perspectives on Public Relations, Corporate Communication, and Branding
Mon, May 25, 12:00 to 13:15, Caribe Hilton, Flamingo ASession Submission Type: Paper Session
Sub Unit
Cosponsor
Chair
Individual Presentations
It is all About Trust: A New Model for Building and Protecting Organizational Trust With External Publics - Natalie C. Doyle Oldfield BA(Hons.), BPR, MPR, Mount Saint Vincent University; Alla Kushniryk, Mount Saint Vincent U
Mouthpiece or Corrective: How Financial Media Responded to the Cultural Change Promulgated by Deutsche Bank - Nadine Strauss, University of Amsterdam
Organizing Beyond Organization: Branding, Discourse, and Communicative Capitalism - Dennis K. Mumby, U of North Carolina - Chapel Hill
Stakeholder Management in a Military Organization: An Exploration - Timothy Shaw Penn, University of Maryland