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Session Submission Type: Paper Session
Disentangling Location Based Mobile Advertising: The Effects of Location Congruence and Medium on Buying Behavior - Stefan F. Bernritter, Amsterdam School of Communication Research, University of Amsterdam; Paul Ketelaar, Radboud U; Thabo J. Joshua van Woudenberg, Radboud Universiteit Nijmegen; Jonathan Vantriet, Radboud University Nijmegen; Arief Huhn, NHTV Breda U of Applied Sciences; Loes Janssen, Radboud U
Living in the Smartphone Age: Examining the Conditional Indirect Effects of Mobile Phone Use on Political Participation - Yonghwan Kim, U of Alabama; Hsuan-Ting Chen, The Chinese University of Hong Kong; Yuan Wang, U of Alabama
The Effect of Mobile Phone Use in Copresent Situations on Impression Formation and Relationship Quality - Mariek Vanden Abeele, Tilburg U; Marjolijn L. Antheunis, Tilburg University; Alexander Peter Schouten, Tilburg U