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Korean American Communication Association (KACA) State of Art Research Panel I
Sun, May 24, 15:00 to 16:15, Caribe Hilton, CeibaSession Submission Type: Panel
Abstract
This is a research panel where members of the Korean American Communication Association (KACA) will present their research papers on matters concerning Korea and Korean Americans.
Sub Unit
Chair
Individual Presentations
Framing in National Interest: Airplane Crash News in Korea, the US, and China - Myojung Chung, Syracuse U
Politically Efficacious Citizens, Political Talk, and Electoral Participation: How Political Ideology Moderates the SNS Political Talk’s Mediation Effect (Top Faculty Paper) - Hye Min Kim, Yonsei University; Young Min Baek, Yonsei U
Digitally Enabled Political Participation in East Asia: Why Have South Korean And Taiwanese Media Systems Witnessed Different Mobilizing Roles of Technology Diffusion? - Shin Haeng Lee, U of Washington
Cross-Media Marketing and Audience Engagement: A 2014 Case Study of Samsung at the Oscars and Hyundai Motor at the Super Bowl - Dam Hee Kim, University of Michigan; Junghyun Kim, Choongang U