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Session Submission Summary

Comparatively Speaking: The Challenge of Comparative Research on Media Audiences in a Global Media Environment

Sun, May 24, 13:30 to 14:45, Caribe Hilton, Auditorium

Session Submission Type: Panel

Abstract

While contemporary media constitute an increasingly global environment of communication, audiences remain geographically and culturally situated. At the same time, research documenting and comparing audience practices around the world has been limited beyond basic commercial and cultural statistics. This panel presents empirical findings and methodological implications from a nine-country comparative study of media use in Europe, and initiates a dialogue with colleagues in North America and South-East Asia about further comparative and cross-continental research.

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