Economics and Politics in Puerto Rico’s Mass Media Industry

Session Submission Type: Panel

Abstract

This panel will examine the relationship between the economy and the policies of mass media (press, advertising, television, film, and Internet) in Puerto Rico, as a central theme and starting point for discussion of this and other topics of interest. From various theoretical perspectives such as media economics, cultural industries, media history and others, the panel will include research on corporate media links with domestic and foreign companies; access and diversity of content in information and entertainment services; finance and programming in commercial and public television; advertising client-agency relations; entrepreneurship in the media; individual and groups representation in mass media; and Internet streams.

This session will be in Spanish.

Sub Unit

• Sponsored Sessions

Chair

• Luis Rosario Albert, U del Turabo

Individual Presentations

• Crowdfunding and Independent Filmmaking in Puerto Rico: A Case Study - Janice Mejías Avilés, U de Puerto Rico, Recinto de Río Piedras

• The Client-Agency Relation: The Account Director’s Perspective in Puerto Rico Advertising Agencies - Enrique Rosario Albert, U de Puerto Rico-Carolina

• Eighteen Textual Features in Comedy Videos Produced in Puerto Rico for Dissemination in YouTube - Diana Betancourt Caballero, U de Puerto Rico, Recinto de Río Piedras

• Tu Mañana, A Glocal Television Program - Glorimar Velázquez Carrasquillo, U de Puerto Rico, Recinto de Río Piedras

• Media Invisibility and Hyper-Visibilization of the Poor in Puerto Rico: A Challenge in the Information Society of the Twenty-First Century - Yalitza Navedo Román, U de Puerto Rico, Recinto de Río Piedras