Political Engagement and Agenda Setting in a New Media Ecosystem

Session Submission Type: Panel

Abstract

This panel addresses challenges for Political Engagement and Agenda Setting from traditional to new social contexts for political deliberation. From a range of theoretical and empirical perspectives, panellists examine, first, political engagement in relation to public opinion characteristics of actual political contexts and give explanations about citizens’ apathy and disinterest in political issues around political disafection; then, panellists focus on how politicians use social networks in relation to potentially benefit the political engagement. The validity of Agenda Setting theory to explain public opinion influence in this new media ecosystem is then examined with different studies that explain how it works with structural mechanisms that influence public opinion in the online networks; how it works with the influence on international political leadership coverage and, finally, the influence of new social media on traditional media to set public opinion atittudes

Sub Unit

• Sponsored Sessions

Chair

• ROCIO ZAMORA, UNIVERSITY OF MURCIA

Individual Presentations

• Citizens’ Apathy and Disinterest in Political Issues: The Presence of Conflict and Negativity in Political News in Spain Compared to 15 Countries - Rosa Berganza, University Rey Juan Carlos; Roberto De Miguel, U Rey Juan Carlos; Beatriz Herrero, U Rey Juan Carlos

• Are Politicians Politically Engaged? Examining the Political Engagement 2.0 of Electoral Candidates Through Facebook - Carlos Muniz, U Autónoma de Nuevo León

• Agenda-Setting on the Online News Network: Identifying Structural Mechanisms That Influence Public Opinion - Silvia Majo-Vazquez, Internet Interdisciplinary Institute UOC

• Agenda-Setting Effects Related International Political Leadership Coverage on U.S. Media Coverage and Their Presidential Approval - ROCIO ZAMORA, UNIVERSITY OF MURCIA

• Marketing Terrorism: 565 Videos to Understand ISIS Digital Propaganda and Engagement Strategy - Javier Lesaca, U de Navarra; Teresa Sadaba, U of Navarra

Respondents

• Carlos Muniz, U Autónoma de Nuevo León

• Maria Jose Canel, U Complutense de Madrid