Health Communication

Elisabeth Bigsby, U of Illinois

Celebrity Endorsement in Anti-Drunk-Driving Campaigns: Reaching Risk Groups by Risk-Taking Advocates? - Eva Baumann, University of Bielefeld; Sarah Geber, U of Music; Christoph Klimmt, Hanover U of Music, Drama, and Media

Emphasizing Good or Bad Health Conditions? How Gain-Loss Framing and Kernel State Framing Influence Adaptive and Maladaptive Health Outcomes - Matthias R. Hastall, TU Dortmund U; Maike Barth, Technische Hochschule Mittelhessen

Making Sense of Bystander Intervention: Student Explanations of Other's Risk and Responsibility - Cindy H. White, U of Colorado; Jennifer Malkowski, U of Colorado - Boulder

Norm Accessibility Reduces Reactance and Drinking and Driving Intentions - Morgan Schunn, Ohio State University; Nancy Rhodes, Ohio State University

Self-Persuasion in Health Communication: Reducing Alcohol Consumption by Framing Antialcohol Messages as Questions - Jeroen Gerardus Bartolomeus Loman, Behavioural Science Institute / Radboud University Nijmegen; Barbara Müller, Radboud U Nijmegen; Moniek Buijzen, Radboud U Nijmegen; Arnoud Oude Groote Beverborg, U of Twente

The Headless and Feckless in Obesity Messages - Yongwoog Jeon, Indiana University; Minchul Kim, Indiana U; Robert F. Potter, Indiana U

Increasing Identification With Photographic Images to Improve Health Communication Across Diverse Audiences - Mary Klein Buller, Klein Buendel, Inc.; Erwin P. Bettinghaus, Klein Buendel, Inc.; Lyndsay Fluharty, Klein Buendel, Inc.; Peter A. Andersen, San Diego State U; Michael D. Slater, Ohio State U; Xia Liu, Klein Buendel, Inc.