Public Relations

Guy J. Golan, Syracuse U

Ticking the Box and Closing the Loop: Can Dialogue Be Mandated? - Anne B Lane, Queensland University of Technology

The Dialogic Persona and the Evil Wizard of Social Media: Transcending the Toolmaker’s Paradigm - Michael L. Kent, U of Oklahoma

Extolling and Extending Dialogue: Proposing New Directions for Research on Corporations’ Use of Social Media - Oyvind Ihlen, U of Oslo; Abbey Blake Levenshus, U of Tennessee

Between Hope and Fear: The Use of Social Media Guidelines in Companies - Michael Opgenhaffen, U of Leuven; An-Sofie Claeys, KU Leuven

Examining the Utilization of Social Media by Nongovernmental Organizations for Dialogic Communication: A Study of Chinese NGOs’ Weibo Use - Xinyu Lu, University of Minnesota, Twin Cities; Sung-Un Yang, Indiana U

Maureen Taylor, U of Oklahoma