Environmental Communication

Derek Moscato, University of Oregon

Paradoxical Effects of Green Communication Frames - Marijn H. C. Meijers, ASCoR, University of Amsterdam; Peeter Verlegh, U of Amsterdam; Marret K. Noordewier, Leiden U; Edith Gloria Smit, U of Amsterdam

Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising on Brand Attitude and Purchase Intention - Desiree Schmuck, U of Vienna; Jorg Matthes, U of Vienna; Brigitte Naderer, U of Vienna; Maren Beaufort, Austrian Academy of Sciences - Institute for Comparative Media and Communication Studies

Testing the Identifiable Victim Effect With Animal Victims in Antilittering Messages - Evan K. Perrault, Michigan State U; Kami J. Silk, Michigan State U; Sarah Sheff, Michigan State U; Jisoo Ahn, U of Texas - Austin; Alice Hoffman, Michigan State U; Jeffrey Cox, Michigan State University

The Relationships Between Innovativeness and Adoption of Energy-Saving Behavior - Linlin Ku, National Taiwan University

Maverick or Marine: Collective Group Orientation, Referent Similarity, and Response to Normative Information About Water Conservation - Maria Knight Lapinski, Michigan State U; Jie Zhuang, Michigan State U; Rajiv N. Rimal, George Washington U; Doshik Yun, Western Illinois U; Greg Viken, Michigan State U; Rain Wuyu Liu, Michigan State University; Minwoong Chung, Michigan State U

Lucy Atkinson, U of Texas - Austin