Children Adolescents and the Media

Sahara Byrne, Cornell U

Children and Advertising on Social Network Games: A Structural Equation Model of Parental Media Mediation, Advertising Literacy, and Pester Intent - Ini Vanwesenbeeck, U of Antwerp - Department of Communication Studies; Michel Walrave, U of Antwerp; Koen Ponnet, U of Antwerp

Development and Persuasion Understanding: Predicting Knowledge of Persuasion/Selling Intent from Children’s Theory of Mind - Matthew A. Lapierre, University of North Carolina Wilmington

Strengthening Children’s Defenses Against Advergames: The Effectiveness of an Approach-Avoidance Training - Kirsten van Iersel, Radboud University; Esther Rozendaal, Radboud University Nijmegen

Strengthening Children’s Advertising Defenses: The Effect of Forewarnings of Commercial and Manipulative Intent - Laura Buijs, Radboud University Nijmegen; Esther Rozendaal, Radboud University Nijmegen; Eva van Reijmersdal, U of Amsterdam

Vicky Rideout, VJR Consulting