Mass Communication

Kurt Howard Braddock, Pennsylvania State University

How Personalized Prosocial Messages Can Promote Empathy, Attitude Change, and Helping Intentions Toward Stigmatized Social Groups - Andrea Kloss, LMU Munich; Anne Bartsch, LMU Munich; Sonja Donata Kretzschmar, U of the Federal German Army

More Than a Feeling? An Experimental Study of the Persuasive Effects of Emotional Tone in Online Advocacy Videos - Geah Nicole Pressgrove, West Virginia University; Robert McKeever, University of South Carolina; Erik Collins, U of South Carolina

The Impact of Moral Emotions and Self-Construal on Generating Help for Children in Need - Jie Xu, Villanova U

The Indirect Effect of Nonnarrative Message Engagement (NNME) on Attitudes Through Reactance and Counterarguing - Jonathan Cohen, U of Haifa; Nehama Lewis, University of Haifa