Beyond the Four Theories: Towards a Discourse Approach to the Comparative Study of Media and Politics

• In Event: Political Discourse, Ideology, and the Media

Abstract

Leading communication scholars have recently increasingly called for questions of meaning and ideology to be brought back into comparative media research. This article seeks to heed that call by delineating a discourse approach to the comparative study of media and politics. This discourse approach is introduced with reference to a formerly influential but recently stigmatized strand of research in the tradition of Four Theories of the Press by Siebert et al. (1956/1973), although it abandons and goes well beyond this work. To illustrate the benefits of such an approach, a case study of the media-politics discourse dominant in Russia in 2012/13 is presented. The findings are then marshalled to unravel three seemingly paradoxical observations on the Russian media landscape.

Author

• Florian Toepfl, Free University of Berlin