The role of event-congruent emotions in narrative persuasion

• In Event: Emotions in Health Narratives: Methods, Processes, and Interventions

Abstract

Stories often include a narrative arc (e.g., health problem, conflict, and resolution) which implies different emotional responses at different points throughout a story (e.g., fear and happiness). The concept of event-congruent-emotions is introduced and a study is presented that examined (event congruent/incongruent) emotional responses while watching a short movie by means of facial expression analyses. Event congruent emotional expressions are related to transportation/engagement and attitude change.

Authors

• Markus Appel, University of Koblenz-Landau

• Constanze Schreiner, U of Koblenz-Landau

• Maj-Britt Isberner, U of Kassel

• Tobias Richter, U of Kassel