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Social media sites and other online outlets routinely feature videos and stories that claim to be “inspiring,” “heart breaking,” “moving,” and “touching.” And, without a doubt, most of us have encountered such content and experienced such reactions. But why? What about this content—which might range from a cat video to a TED talk, from an advertisement to a eulogy—leads to these emotional responses? In this presentation, we discuss our efforts to map the anatomy of inspiring media content by developing a content-coding strategy to define and operationalize elicitors of self-transcendent emotions. Our aim is to share an analytic approach that we think can be applied across media genres, platforms, and (to some extent) cultural contexts.
Katherine R. Dale, Florida State University
Arthur A. Raney, Florida State U
Sophie H Janicke, University of Arkansas