Between Online and Offline Agenda Building: The Interplay Between Agendas of Organizations, Media, and Public

• In Event: ICA Plenary Interactive Paper/Poster Session I
  In Interactive Paper Session: Public Relations Interactive Poster Session

Abstract

We investigate organizational agenda building effects on both offline and online news agendas and public agendas from a cross-organizational and dynamic perspective. We first investigate first and second level agenda building effects of organizations’ agendas on offline and online news agendas. Second, we investigate first and second level agenda setting effects of offline and online news agendas on the public’s agenda. While many earlier studies rely on single-measurement data, our time-series design allows for stronger causal claims. Also, while many earlier studies only take a few sources into account, for our analyses, we constructed a large-scale database that contains all press releases from organizations such as the Ministry of Economic Affairs, Royal Dutch Shell and Greenpeace (organizational agenda); the complete news coverage of all major online and offline sources spanning two full years (media agenda); and internet forum data and GoogleTrend data (public agenda).

Authors

• Jeroen G.F. Jonkman, University of Amsterdam

• Anne Cornelia Kroon, University of Amsterdam, ASCOR

• Toni G.L.A. van der Meer, University of Amsterdam

• Damian Trilling, University of Amsterdam

• Piet Verhoeven, U of Amsterdam