In Interactive Paper Session: Advances in Audience Research
On Paper: Electroencephalographic Reponses to Gay Imagery in Advertising

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In Event: ICA Plenary Interactive Paper/Poster Session II
In Interactive Paper Session: Mass Communication Interactive Poster Session
On Paper: Mind the Gender Gap: Differences in Liking and Purchase Intention After Viewing Advertisements of Same- and Different-Sex Couples

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In Paper Session: Beyond Lora: Female Gender in Games
On Paper: Kawaii Killers and Femme Fatales: How Japanese and U.S. Video Game Firms Communicate the Power of Female Characters

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