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Instagram and College Women’s Body Image: Investigating the Roles of Appearance-Related Comparisons and Intrasexual Competition

Sat, May 27, 11:00 to 12:15, Hilton San Diego Bayfront, Floor: 2, Indigo 204B

Abstract

Recently, scholars have suggested body image concerns may be related to exposure to images on social media just as they are to exposure to images in traditional media forms. The current study examined the relationship between female university students’ photo-based activities on Instagram, appearance-related comparisons, and two outcome variables: drive for thinness and body dissatisfaction. Photo-based activities on Instagram were positively associated with drive for thinness and body dissatisfaction through appearance-related comparisons. These findings suggest that individuals who are constantly engaging in comparisons on Instagram might be at risk for increased body image concerns. Another purpose of this study was to determine whether individual differences in competitiveness for mates influenced individual tendencies to engage in appearance-related comparisons on Instagram. Results showed a significant positive relationship between intrasexual competitiveness for mates and appearance-related comparisons on Instagram. We recommend future researchers use experimental designs to further clarify the role of intrasexual competition.

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