Elucidating Information-Processing and the Third-Person Effects on Information-Seeking Intentions in Relation to Aesthetic Surgery

• In Event: Health and Medical Information Seeking and Processing (High-Density)

Abstract

This study examines how news attention, news elaboration, and the third-person effect influence information-seeking intentions regarding aesthetic surgery. One thousand one hundred and ten (1,110) female college students, sampled from ten randomly selected colleges of a pool of 147 Taiwanese colleges, completed the study questionnaire. Paired t-tests showed that the third-person effects were robust. Regression analysis also revealed that news attention and elaboration markedly and positively predicted information-seeking intentions regarding aesthetic surgery; the perceived third-person effects were significantly and negatively associated with information-seeking intentions concerning aesthetic surgery.

Author

• Hung-Yi Lu, National Chung Cheng U - Taiwan