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Should We Bet on Third-Person Effect? Online Gambling Advertising and the Linkage Between the Components of TPE

Fri, May 26, 12:30 to 13:45, Hilton San Diego Bayfront, Floor: 4 (Sapphire), Exhibit Hall - Rear

Abstract

Problem gambling (PG) is considered to have a dramatic impact on people’s physical and psychological health, social relations or economy. The Internet has brought gaming to people’s homes, and online gambling ads (OGA) have spread throughout all type of media. This study explores people’s perceived influence of gambling advertising, what Davison (1983) called the Third-Person Effect (TPE), and its consequences on people’s willingness to support censorship or public service advertising. Our findings show that despite the difference on the perception of the effects of OGA, it scarcely accounts for the behavioral outcomes analyzed. On the contrary, awareness of PG and, above all, paternalistic attitudes seem to explain this support. This article questions the linkage between TPE’s perceptual and behavioral component.

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