Straight Ally in Advocacy: Examining the Effects of Self-Interest on Persuasion

• In Event: EXTENDED SESSION: From PR and Persuasion to Amorous Apps and Trans TV: The Latest in LGBTQ Studies

Abstract

To understand the persuasiveness of straight allies in advocating for their homosexual counterparts, a 2x2 between-subjects factorial study was used to test for the influence of sexual orientation and position advocated on attitudes toward message source and content. Conducted over the span of two weeks, 211 respondents from a local Singapore university participated in the study. Results concluded that sexual orientation of the message source plays a critical role in persuading audiences into buying an advocacy message, with consideration given to the source’s perceived self-interest and position advocated within the message.

Authors

• Wei Yi Kong, Nanyang Technological U - Singapore

• Vanessa Ng, Nanyang Technological U

• Matthias Tay, Nanyang Technological U

• Li Ying Chow, Nanyang Technological U