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The Dual Role of Interpersonal Communication About Organ Donation

Mon, May 29, 11:00 to 12:15, Hilton San Diego Bayfront, Floor: 3, Aqua 303

Abstract

Despite a favorable attitude on organ donations there is a permanent shortage on available donations. This unfavorable gap is to a great extend a communication issue that can partly be addressed with public health campaigns. In academic research the role of interpersonal communication among relatives is often reduced to the communication after a decision is made but it is also found that sharing ones will with relatives depends on prior discussions. Therefore, the goal of our research project is to include the dual roles of interpersonal communication in a model of interpersonal communication about organ donation and to identify the relevant factors that influence these two types of communication. Based on a survey among 2’031 persons (representative stratified random sample) and structural equation modeling we are able to disentangle the two types of communication and study their interplay. The findings are currently used to consult an ongoing public health campaign.

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