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Stress is a major health concern in the world today. Stigma surrounding stress and stress management continues to limit people’s willingness to seek help for stress or employ stress management techniques. While there are various stress management techniques available, many of them are costly in both time and money. Breathing techniques offer a viable intervention option that can reach most people. This study employed an online survey based on the Theory of Planned Behavior in order to gauge people’s attitudes and intentions regarding breathing exercises, and to assess any stigma that might be associated with stress management techniques. Results indicate people have positive attitudes towards breathing exercises, but perceive a social stigma surrounding their use. This study also offers support for the Theory of Planned Behavior in the context of stress research, although a key construct, Perceived Behavioral Control, did not predict. Implications of results as well as limitations and ideas for future research are discussed.