Connectivity as Impression Management: An Affordance Approach to Connectivity in the Workplace

• In Event: Social Media, Markets, and Work

Abstract

Research into the impact of mobile technology use in organizations has increased dramatically in recent years, with a many studies examining issues such as work-life balance and burnout. This exploratory study seeks to fill a gap in the literature by examining connectivity from an affordance perspective; that is, as a tool that can be used in varied ways. In particular, this study qualitatively explores how mobile technology enables connectivity to be used as an impression management tool among white-collar knowledge workers. Findings revealed three main themes: the structuration of expectations for connectivity, connectivity shapes impressions of employees, and critical work-related moments increase pressure to be connected. Practical considerations and directions for future research are also addressed.

Authors

• Marisa Flores, U of Oklahoma

• Hallie Milner, U of Oklahoma