Online News Video Consumption: A Comparison of Six Countries

• In Event: Online News and Information Consumption

Abstract

Online news video is becoming increasingly prominent in the websites of news organizations and social media platforms. Given that we have limited knowledge on online news video use, this study examines the consumption of online news video in six countries (Denmark, France, Germany, Spain, United Kingdom, United States), as well as how online video news use is correlated with other news behaviour patterns. Based a comparative survey of news consumption, we show that online news videos are becoming increasingly prominent in most countries. We also show that online news videos are seen both on the sites of news organisations but especially and increasingly off-site on social media like Facebook and video sharing sites like YouTube. This study is a first attempt in understanding the audience of online news videos. We argue that these findings reflect the power of social media platforms in influencing news consumption habits.

Author

• Antonis Kalogeropoulos, University of Oxford