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Phantom Intimacy: Using Netnography Research Method to Reveal the Underlying Chinese Lesbians’ Online Relationship Development

Sun, May 28, 14:00 to 16:45, Hilton San Diego Bayfront, Floor: 4, Sapphire 410A

Abstract

In this study we probe into Chinese lesbian women's overall social relationship development within online social community. Netnography research method is particularly used within two lesbian Wechat groups in this study. The results revealed several gratifications that Chinese lesbian women sought in Wechat group in terms of self-disclosure, escape and something to do when bored. Relationship velocity is a significant indicator for their relationship quality and strength. Moreover, phantom intimacy was found due to the dilemma for these lesbian women to meet from online to offline.

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