Search
Program Calendar
Browse By Day
Browse By Time
Browse By Person
Browse By Room
Browse By Division
Browse By Session Type
Search Tips
Personal Schedule
Sign In
This paper advances understanding of how far-right parties are using new media to mobilize their supporters in emerging democracy by combining human and computer-mediated content analyses. Theoretical approach uses the framework of connective action logic and results suggest that young and challenger parties are more adoptive of this logic and provide opportunities for personalized engagement to their supporters. Moreover, use of interactive technologies by a party also goes in hand with smaller proportion of opinionated messages in this party’s Twitter network. Implications of these findings for future political campaigns research conclude this paper.
Larisa Doroshenko, U of Wisconsin-Madison
Tetyana Schneider, U of Wisconsin-Madison
Dmitrii Kofanov, U of Wisconsin-Madison